For local service businesses, Google Ads is the most direct way to reach people in your area who need what you offer — right now. We set up, manage, and optimise your campaigns so your phone keeps ringing.
These are the issues we see in almost every account we audit. Sound familiar?
Without precise geo-targeting, your ads show to people you can't serve. We lock campaigns down to your exact service radius.
Showing ads when your business is closed wastes money. We schedule ads around your actual business hours and peak enquiry times.
Most calls from ads go untracked. We set up call tracking so you know exactly how many leads your ads are generating and from which campaigns.
National chains have bigger budgets. Local campaigns, Local Services Ads, and smart bidding let smaller businesses win on their own turf.
Every tactic we deploy is chosen specifically for local service businesses — not copied from a generic playbook.
Postcode, city, or radius targeting with bid adjustments for your most profitable areas. Your ads reach only the people you can actually serve.
Mobile-optimised call-only and call extension campaigns. Every inbound call tracked and attributed so you know your exact cost per lead.
The coveted 'Google Guaranteed' placement above all other ads. Pay per verified lead, not per click. We set these up and manage disputes.
Ads run when your business is open and your customers are most likely to search. Budget concentrates on peak hours for maximum impact.
Separate campaigns for each service you offer — so ad copy and landing pages are always highly relevant to what the person is searching for.
Re-target people in your area who visited your website but didn't contact you. Stay top of mind at a very low cost.
A local plumbing company had tried Google Ads twice before with no results — no tracking, ads running 24/7 including nights and weekends, and a landing page sending traffic to their homepage.
We rebuilt the account from scratch with proper call tracking, ad scheduling limited to business hours, service-specific ad groups, and a dedicated landing page. Cost per lead dropped by 35% and monthly enquiries quadrupled within 45 days.
Get Similar Results →LSAs are the pay-per-lead ads that appear above standard Google Ads for local searches. They include a 'Google Guaranteed' badge which increases trust. We recommend them for most local service businesses.
Very small — down to individual postcodes or a 1-mile radius. We'll work with you to define your ideal service area based on where your best customers come from.
Effective local campaigns can start at $500–$800/month in ad spend for smaller areas. We'll give you a realistic estimate for your specific market and service during the free audit.
Most failed local ad campaigns have the same issues: no conversion tracking, broad match keywords without negatives, and sending traffic to a homepage. These are all fixable — and we fix them first.