E-commerce Google Ads is about one thing: profitable ROAS at scale. We build Shopping, Performance Max, and Search campaigns that bring in revenue without blowing your margin. Data-driven, continuously optimised.
These are the issues we see in almost every account we audit. Sound familiar?
CPCs are increasing across all categories. Without constant optimisation, your ROAS slowly erodes. We actively manage this every week.
Your Google Shopping feed is the foundation of your campaigns. Most stores have feeds full of errors, missing attributes, and poor titles that kill performance.
Performance Max is powerful but opaque. Without proper controls, it burns budget on irrelevant placements. We manage it with guardrails and constant monitoring.
Not all products are equal. We segment campaigns by margin so you're scaling your most profitable SKUs, not just your bestsellers.
Every tactic we deploy is chosen specifically for e-commerce businesses — not copied from a generic playbook.
Properly segmented Shopping campaigns with priority bidding, negative keyword lists, and product-level bid adjustments for maximum efficiency.
PMax built with proper asset groups, audience signals, and listing groups — with regular search term analysis to prevent budget waste.
Capture branded searches to protect your brand and non-branded search to reach new customers. Both require different strategies and we nail both.
Show past visitors the exact products they viewed, with dynamic creative. One of the highest-ROAS campaign types available in e-commerce.
We audit and optimise your Merchant Center feed — titles, descriptions, images, and custom labels — to improve click-through rates and shopping rankings.
We work with your margin data to set realistic ROAS targets by category, then use smart bidding to hit them consistently.
An E-Commerce business that just started advertising through Google Ads was spending heavily for a new business with a very low ROAS. No negative keywords, optimization plan, or structure at the beginning.
We rebuilt everything from scratch and increased purchases from 15 / month to 75 / month in the first quarter. Achieved a 5.35x ROAS within the first quarter while avoiding branded terms.
Get Similar Results →Both, in most cases. Standard Shopping gives you more control and transparency; PMax extends reach. We run them together with clear budget allocation based on your goals.
Critically important. A poor feed kills Shopping performance regardless of how well the campaigns are set up. We always audit and optimise the feed first.
It depends on your category, margins, and competition. We'll give you honest benchmarks during the audit. Our clients typically see 3–6× ROAS depending on the vertical.
Partially — PMax is intentionally opaque. But a good agency uses search term reports, audience insights, and asset performance to understand and improve it. If your agency can't explain their PMax strategy, that's a red flag.