B2B Google Ads are fundamentally different. Longer sales cycles, multiple stakeholders, and higher contract values mean every keyword, ad, and landing page must be engineered with precision. We've done it — and we can do it for you.
These are the issues we see in almost every account we audit. Sound familiar?
B2B deals take months. Standard ad attribution doesn't capture this. We build tracking that follows a prospect from first click to closed deal.
The person searching isn't always the budget holder. We design campaigns that engage the researcher and nurture through remarketing.
B2B keywords are expensive with lower search volume. Precision matters — every click needs to count. We don't chase impressions; we chase pipeline.
Your product or service isn't easy to explain in a headline. We craft ad copy and landing pages that communicate value clearly to a sophisticated audience.
Every tactic we deploy is chosen specifically for B2B businesses — not copied from a generic playbook.
Target buyers researching solutions in your category, comparing vendors, or explicitly searching for your service — segmented by funnel stage.
Layer in-market audiences, job title targeting (via observation), and remarketing audiences to skew your budget toward the highest-value prospects.
Drive downloads of whitepapers, case studies, and ROI calculators — capturing contact details from prospects early in the research phase.
B2B buyers research for weeks. Our remarketing strategy keeps you visible throughout the entire consideration phase — not just for 7 days.
Connect Google Ads to your CRM (HubSpot, Salesforce, Pipedrive) so you can attribute pipeline and closed revenue back to specific campaigns.
Systematic testing of headlines, value propositions, and CTAs to find what resonates with your specific buyer persona.
Having a very niche product focused mostly on universities, research, and similar markets represent a unique problem to tackle. By segmenting the campaigns by high-intent, geo-localization targeting similar workplaces & universities, we had to think outside the box on this project.
We restructured around high-intent commercial keywords, added customer match lists for trial non-converters, and connected Google Ads to their main CRM. By also creating high-quality landing pages for the different markets in over 5 different countries, we managed to get +15 qualified leads per month.
Get Similar Results →Yes, often very well. Niche products have specific terminology that buyers use to search. If search volume exists, we can target it precisely and profitably.
We use data-driven attribution models in Google Ads combined with CRM integration. We track first-touch, last-touch, and multi-touch contributions to each deal.
For B2B, we almost always recommend starting with high-intent search (demand capture) before investing in awareness. Capture existing demand first, then build the funnel.
It varies hugely by industry and competition. We'll give you honest benchmarks for your specific category during the free audit — based on real data, not guesses.